As part of the "True Stories" advertising campaign, Best Buy asked us to create a catalog for the small business segment. Upon receiving an e-mail the business customers were directed to a microsite where they could submit their BBFB True Stories. Along with this success story of how Best Buy helped their business, the customer was encouraged to upload any related photo or video. Within the first 2 days, Best Buy received over 1000 entries.
After reviewing the stories and selecting the top 5, their stories were featured in the Best Buy For Business Solutions Guide.